Abu Dhabi Media Summit 2012 begins tomorrow

Abu Dhabi: Under the patronage of His Highness Gen. Sheikh Mohammed bin Zayed Al Nahyan, Crown Prince of Abu Dhabi and Deputy Supreme Commander of the UAE Armed Forces, the Abu Dhabi Media Summit 2012 will open tomorrow here at the Yas Viceroy Hotel.

Microsoft founder and philanthropist Bill Gates will give the opening keynote of three-day summit with the participation of over 400 leaders from the across the global media industry.

The theme for the 2012 Summit is Redefining the digital frontier’. The focus will be on digital media in emerging markets and on the technology disruption that is creating new distribution channels, marketing opportunities and audiences.

Summit sessions will focus on the nurturing of digital skills and talent; emphasize cross-industry perspectives and East-West dialogue; uncover the forces that are shaping the media landscape and identify new sources of innovation outside traditional western media centres.

The Abu Dhabi Media Summit features a unique combination of high-profile public sessions, off-record forums and private conversations. It brings together top-tier global media, technology, venture capital and creative industry players and their emerging-market counterparts. Selected entrepreneurs and start-up companies are also featured, bridging the gap between established industry leaders and disruptive entrants.

This year the Summit will also feature new sessions that give local and regional media entrepreneurs unprecedented access to global entrepreneurs and venture investors in a series of show-cases, work-shops, master-classes and inspirational talks.