THE NEW SCENT OF ATTRACTION FOR HER
NEW YORK, Sept. 5, 2012 /PRNewswire — Coty Beauty announces the worldwide launch, in September 2012, of the new fragrance, Closer by Halle Berry. “I wanted to create a unique fragrance for women that would also appeal to men,” says Halle Berry. “Scent is very closely linked with desire and attraction and I love the idea that a fragrance can bring a man and a woman together. Closer creates a new level of intimacy through the power of scent.”
Closer by Halle Berry is a rare blend of feminine and masculine notes, creating an intriguing scent that is as alluring for men as it is for women. Renowned master perfumer Jacques Cavallier perfectly married the opposing fragrance facets, enveloping the traditional masculine fougere accord with a luscious feminine blend of violet flowers and mimosa, one of Halle’s favorite flowers. A rich, warm woodsy center is surrounded by delicate notes and a bubbly fresh ozonic top accord. The result said Halle Berry, “is modern, sexy, versatile, yet timeless. A woman should wear this whenever she wants to feel sexy.”
Just as the fragrance has an appeal that extends to both men and women, so too does the packaging design. Streamlined and modern, it is an instant classic. Both the bottle and the carton are adorned with intricate lines that mimic the contours of the male and female body. This provocative curvature shows up on the elegant prism-shaped bottle, creating an enticing play of opposites.
In the advertising campaign photographed by Alexei Hay and directed by Francis Lawrence, Halle Berry plays with the same gender roles of her fragrance. Donning a man’s white oxford button-down accented with her monogrammed initials and tie, Halle stands confidently, a pair of bare, muscular male arms wrapped around her body. Her fragrance draws them together, a mutual attraction that cannot be denied. The bold, sexy campaign explores the innate sexual chemistry between a man and woman, triggered and magnified by the power of scent.
Closer by Halle Berry will be available at retailers worldwide in September 2012.
To view the never-before-seen Closer TV commercial starring Halle Berry, visit:
Tractenberg & Co.
Tractenberg & Co.
SOURCE Coty Beauty