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Emirates ID sends 18 million SMS to its customers within 22 months

WAM Abu Dhabi, Jan 20th, 2013 (WAM) — Emirates Identity Authority revealed that it has sent more than 18 million SMS to its clients within 22 months, among which, 12 million messages were sent during 2012, most of them including notifications related to ID card transactions.

Aisha Al Raeisi, manager of central operations at Emirates Identity Authority said that the total number of SMSs sent to mobile phones of the authority’s clients in both Arabic and English, multiplied 97% during 2012 comparing to 2011, noting that this number does not include SMSs sent to clients by Emirates Post when the ID card is ready for pick up.

The multiplication of the SMS numbers sent by the authority during last year, was coincided with the accomplishment of more than 6, 244,000 ID cards transactions (new and renewal) to citizens and expats during 2012, comparing to 2,799,000 transaction in 2011, with a growth of more than 123%, which is considered the highest number of ID issuance transactions achieved by the authority since the gradual launch of the registration processes in mid 2005.

She clarified that the SMS service aims to notify the customers when the expiry date for the ID card is near, the need to modify the application, of the date of their visit to the authority center to complete the registration process, or to inform them that the ID card has been printed and delivered to Emirates Post, in addition to greeting SMS for the official and national occasions.

Al Raeisi called the customers to communicate with the authority through 12 interactive communication channels provided by the authority to answer customers inquires and solve their complaints, among which are the authority’s website, the call center and the SMS service (2020).

In addition to social networking websites, Facebook, Twitter and YouTube, and the application status inquires services and the ID card status at Emirates Post, in addition to the ID registration centers spread across the country.

Al Raeisi pointed that the title of the new phase at the authority’s march is centered around the contribution to simplifying the government services and facilitating the transactions in the UAE, out of the authority’s keenness to effectively contribute to achieving “UAE vision 2021”.

WAM/AM