Tag Archives: GfK

GfK ‘Human Relationship’ Model Reveals Connections that Drive Brand Success

NUREMBERG, Germany, October 18, 2012/PRNewswire –

GfK is helping marketers drive brand momentum and market success by using a ‘human relationship’ model that reveals consumers’ emotional and social connections with brands.  

GfK has developed a new quantitative approach to brand

Western Viewers Fall Behind in the Web-connected TV Revolution

NUREMBERG, Germany, August 31, 2012/PRNewswire –

People in markets such as China, Brazil and India better exploit the opportunities offered by web-connected television, compared to countries such as the UK, US and Germany. This is according to research carried out …