Bahrain Wins Best MICE Destination Award.

London: The Kingdom of Bahrain has been awarded the Best MICE Destination by the London Arabia Organisation in recognition of its significant contributions to enhancing business tourism and solidifying Bahrain's standing as a preferred location for various major regional and international events. Dana Al Saad, Deputy CEO for Resources and Projects at the Bahrain Tourism and Exhibitions Authority (BTEA), received the award during the Arab Travel Awards held by the London Arabia Organisation on the sidelines of the ongoing World Travel Market 2024 in London. The event was attended by over 200 personalities from government officials, diplomats, and business leaders worldwide. According to Bahrain News Agency, Al Saad expressed satisfaction with receiving the award, noting it reflects Bahrain's efforts to position business tourism as a key driver for developing the tourism sector. This aligns with the 2022-2026 Tourism Strategy, which identifies business tourism as a pillar within its seven key areas aimed at in creasing tourism's contribution to the national economy and diversifying the tourism product. Al Saad highlighted the advanced exhibition and conference centre in Sakhir, which has attracted numerous prestigious events at both regional and global levels. She emphasized the ongoing strategic planning and efforts by Team Bahrain to establish the Kingdom's global position in the business tourism sector. She also mentioned the collective efforts and enthusiasm of Bahrain's youth in achieving global leadership in the exhibitions and conferences industry, thereby enhancing tourism's role in the national economy. The London Arabia Organisation launched the annual Arab Travel Awards to honour individuals and institutions from various Arab countries who have contributed to the development of the tourism sector through unique strategies and initiatives. The awards also aim to promote diverse Arab cultures on the global tourism stage.