Muscat: HH Sayyid Bilarab bin Haitham Al Said, Honorary President of the Programme of Omani Promising Startups (POPS), today visited "eMushrif," a prominent startup in the logistics technology sector. The company is known for its innovative approach to providing safe and smart school transportation solutions, utilizing advanced technologies related to student safety, as well as IoT and artificial intelligence (AI). This visit underscores His Highness's dedication to supporting and empowering Omani startups and boosting their contribution to the national economy.
According to Oman News Agency, during the visit, HH Sayyid Bilarab explored the company's primary solutions aimed at enhancing student safety in school buses. These solutions include the incorporation of smart electronic devices that enable parents and service providers to track their children's routes and ensure their safety using smartphone applications, IoT technologies, AI, and big data analytics.
The company also shared its plans for regional expansion, with established offices and subsidiaries in several countries including the United Arab Emirates, the Kingdom of Saudi Arabia, the State of Kuwait, the Arab Republic of Egypt, the People's Republic of China, and the Republic of Turkey.
At the end of the visit, HH Sayyid Bilarab praised the company's initiatives in advanced technologies and its progress in technological innovation and regional expansion. He highlighted the essential role that startups play in fostering innovation and contributing to a sustainable economic future.
Accompanying HH Sayyid Bilarab during the visit were Dr. Rahma bint Ibrahim Al-Mahrouqi, Minister of Higher Education, Research, and Innovation; Halima bint Rashid Al-Zarei, Chairperson of the Authority for Small and Medium Enterprises Development (ASMED); and Said bin Abdullah Al Mantheri, CEO of Oman Information and Communications Technology Group (ITHCA).
This visit is part of a series of engagements by HH Sayyid Bilarab to support startups, following his previous engagement with "Thawani" last April, where he reviewed its specialized digital financial solutions and services.
