Muscat: Oman Football Association, in collaboration with Jindal Iron Company, today announced the launch of the "Our Stand Unites Us" initiative, aimed at enhancing fan attendance in the Jindal Football League for the 2026/2027 sports season. This initiative seeks to strengthen the bond between clubs and their supporters and transform stadium stands into vibrant spaces of presence, interaction, identity, and belonging.
According to Oman News Agency, the announcement was made during a press conference held by the Association, attended by Mohammed Sulaiman Al Yahmadi, Executive Director and Secretary General of Oman Football Association, and Sami Al Saheb, Vice President of Strategic Affairs at Jindal Iron Company. The strategy carries the motto "A Full Stand, An Engaged Club and A Belonging Community," emphasizing fans as essential partners in the competition, the promotion of club identity, and the development of the football product.
The press conference detailed the project's components, objectives, implementation tracks, and evaluation and measurement mechanisms, alongside the competition system and incentives allocated to clubs and fans, in accordance with the approved regulatory framework circulated to participating clubs. The Association, in partnership with Jindal, has allocated RO 100,000 in prizes for excellence in fan engagement and attendance stimulation, distributed across two phases. Evaluation criteria include attendance volume and consistency, positive interaction and support, club identity promotion, media and fan content, community initiatives, and sportsmanship.
Mohammed Sulaiman Al Yahmadi affirmed that the strategy represents a new approach to fan engagement, focusing on building a sustainable fan culture and reinforcing the supporter's role within the club experience. The initiative includes the allocation of RO 32,500 in prizes and incentive awards throughout the league rounds, covering categories like Best Fan Association and Best Player of the Round. The total value of prizes and incentives amounts to RO 132,500, distributed between fan excellence awards and incentive prizes.
Sami Al Saheb stated that the company's sponsorship of this initiative stems from its belief in the role of sport in fostering community engagement and supporting youth. He expressed pride in supporting this strategy to enhance fan attendance through an integrated experience, reflecting a commitment to sustainable initiatives that promote community participation in football.
The strategy is built on six main pillars: the return of fans to the stands, the enhancement of the spectator experience, the Best Fan Association competition, media and content, identity and culture, community and volunteering, and impact measurement. The closing ceremony of the 2026/2027 sports season will honor winners across various categories, including Best Player, Best Young Player, Best Goalkeeper, League Top Scorer, Best Coach, and others related to media, organization, and coordination.
