Sohar: A seminar titled 'The Local Product as an Added Value: Challenges and Innovative Solutions' was held today in Sohar.

According to Oman News Agency, the event was organized by the Omani Consumer Protection Association in cooperation with the Directorate General of Consumer Protection in North Al Batinah Governorate. It saw participation from several government and private sector institutions in the governorate. The seminar is part of ongoing efforts of collaboration and coordination between the Consumer Protection Authority and the Omani Consumer Protection Association across various fields, including awareness-raising. It emphasized the local product as an added value through multiple working papers presented during the event.

The symposium was designed to increase awareness about the significance of local products in bolstering the national economy and driving sustainable development in the Sultanate of Oman, as they represent a fundamental pillar of long-term economic growth.

The event addressed challenges faced by local products, such as competition from imported goods and high production costs, while proposing effective strategies to enhance competitiveness in both local and international markets. Moreover, it discussed the role of media, marketing, and the promotion of Omani products through impactful awareness campaigns to boost consumer consciousness.