Snapchat Partners with Google to Power Its Generative AI Features

Snapchat has entered into an expanded partnership with Google Cloud to power generative AI experiences within Snapchats My AI chatbot. The integration of 'Gemini AI' into My AI's chatbot is expected to lead to significant improvements in performance and broader capabilities than before. Snapchat had launched its users' My AI chatbot in 2023 supported by OpenAI GPT models. However, upgrading to Gemini will make the AI able to understand and work with text, photos and videos, and will also help increase users' interaction with the AI daily. In this context, CEO of Snapchat Evan Spiegel, said in a press release "This partnership with Google Cloud reinforces everything that's so important to serving our community. Snap is all about empowering people to express themselves, live in the moment, learn about the world, and have fun together. Now with Gemini in My AI, Snapchatters can learn so much more about the world, do it really quickly in the moment, and easily share that with friends." In turn, CEO of Google Cloud Thomas Kurian, said that "Gemini models on Vertex AI are now powering millions of multimodal interactions in the Snapchat app every day that allow Snapchatters to better engage with My AI with built-in accuracy and safety features." Thanks to Gemini's sophisticated models, My AI chatbot will help users take photos or videos of anything and ask about them, which are similar to the tools and benefits Google already offers currently. Source: Oman News Agency