Muscat: The Royal Academy of Management (RAM) today held its second annual media briefing under the theme 'Impact in Action.' The event brought together media professionals and representatives of government communication departments in Oman, reaffirming RAM's institutional commitment to transparency, impact measurement, and strategic partnership with the national media.
According to Oman News Agency, the event was designed as an interactive experience structured across five key stations, offering a comprehensive overview of RAM's journey, achievements, and forward-looking plans. Participants engaged in curated presentations, visual showcases, and dialogue sessions highlighting how the Academy's initiatives translate into tangible, measurable impact at individual, institutional, and societal levels.
As part of its impact, RAM has engaged 11,984 beneficiaries through its programmes, dialogues, research, and initiatives. In 2025 alone, 2,258 participants took part in its activities, bringing the cumulative total number of direct programme participants to 4,006. The Academy recorded an overall service satisfaction rate of 88.6%, reflecting its continued focus on quality, participant experience, and measurable outcomes.
A notable highlight from the briefing was RAM's achievement of the prestigious LIFT (Learning for Impact Today and Tomorrow) Certification from the European Foundation for Management Development (EFMD Global). RAM is the first institution in the region to receive this certification, distinguished by its demonstrated contribution to society among LIFT-accredited organisations worldwide.
RAM further expanded its international presence through the Future Readiness Award, delivered in partnership with Thinkers50, a global authority on management thought leadership based in the United Kingdom.
During the briefing, RAM unveiled its 2026 operating model, aligned with the objectives of Oman Vision 2040 and structured around three core pillars: executive learning, strategic initiatives, and sectoral interactive units. The model includes specialised programmes in artificial intelligence, international negotiation, leadership, and logistics.
In line with its digital transformation agenda, RAM announced the launch of eight interactive digital programmes within its digital learning ecosystem. The platform connects participants and alumni, offering a flexible and continuous learning journey supported by a digital knowledge library. This blended learning model integrates digital and in-person programmes to ensure sustained engagement and long-term impact.
RAM also continues to implement the National 'One Government Team' Initiative, targeting 5,000 employees across 19 government entities, achieving a 95% satisfaction rate in its first year. As it looks towards 2026, the initiative will assess its outcomes and refine its operating model for its second phase.
The Certified Executive Learning Trainer Programme was launched to qualify 25 participants, aiming to build a national pool of professional facilitators capable of designing innovative, high-quality learning solutions in line with international standards.
The briefing concluded with alumni success stories demonstrating how executive learning has translated into improved institutional performance and decision-making efficiency. RAM expressed appreciation for the role of national media in amplifying its mission and communicating its measurable impact to the public.